The Focus of Fast Fashion
Everywhere you look, whether it’s on social media or the magazines at the grocery store, you’ll see ads. The main thing these ads are doing is busy pressuring us to look better by paying more money. Fashion is one of the worst culprits. You’d think that four seasons is plenty, but you’d be wrong! The thing about fast fashion giants such as Forever 21, Topshop, and Zara is that they are constantly adding new shipments and styles into their stores. Fast fashion is all about making the consumer feel like they’re suddenly off-trend even though they just had a massive haul a week ago. With new trends and styles continuously flooding in, it lends that “must have it” feeling to shoppers who didn’t even know they needed it, much less wanted it.
But it’s fine to splurge every once in awhile, right? Because it’s not like you’re always stocking up on pricey jeans and jackets. Surely there can’t be much harm in grabbing a $10 hoodie. However, a big problem of the inexpensive clothing is that it’s cheap. Not just cheaply priced but cheaply produced. With big stores like H&M, they have outsourced their work to massive factories. The factory workers put in many long hours in order to put together clothing to be shipped back to the stores. These workers are underpaid and not taken care of properly during their shifts. It’s also very cheap to order clothing in bulk from these factories. Large, popular brands like H&M can even get away with reselling items for a fractionally higher cost than manufacturing. For smaller brands, they’d never make enough profit if that’s how they operated. But for big brands, they drop the prices to entice shoppers to give in and buy a nicely priced blouse or a pair of pants. And because millions of people shop at these brands, the fashion industry is raking in the cash. It’s a dark picture to think about. The good news is that many indie fashion labels are beginning to burst into the scene. Lots of people like a good DIY project or knowing someone handmade something. There are definitely ways that you can buy beautiful, reliable clothing that will stand the test of time while even remaining stylish.